12 Commandments of Naming
Rules or commandments according to Hal Meyer for naming products or businesses.
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Buy Any Other Name
"What do you call a column about marketing?" Writer asks naming companies to name column. Somewhat humorous account of the process of naming and naming consultants.
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Companies Resurrect Abandoned Names
Excerpt - "Naming experts say the explosion of e-commerce start-ups and technology spin offs in the late '90s has create a run on the English language, forcing young companies to..."
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Finding that Just Right Name
Excerpt - "Choosing a business name is the first and most important step any small company can take. How will the name look on the sign above the door? How will it stand out in the Yellow Pages and where..."
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Making A Mark
Washington Business Journal article on branding. Writer interviews branding experts and discusses the process of naming companies.
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Man's Search for Meaninglessness
Excerpt - "What's in a name? Ideally nothing but the connotations your company gives it and about 40 grand, give or take."
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Naming Your Business
Discusses the rules for naming different types of business structures (LLC, sole proprietorship, S corporation, etc).
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New Media Company Names: Part Puzzle, Part Shorthand, All Jargon
New York Times article on trends in naming new companies.
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Play the New Name Game
Excerpt - "A record number of U.S. companies - 87% - introduced a new name for a product, service, or division within the last two years, according to a new survey."
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The Brand Name Game
CNN article discusses brands and branding. Also touches on inadvertent advertising and sales spikes. Mentions sales spikes of "Tickle Me Elmo," Courvoisier and Addidas.
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Tune That Name
Excerpt - "When it comes to their corporate identities, upstart telecom competitors are shifting gears, moving away from geeky initialisms and technology-driven bits and pieces like "net" and "com" and moving toward..."
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What's In a Name?
US News article discusses naming snafus of the past and the difficulties of naming businesses and products today.
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Wired Words Wearing Thin
Discusses using tech, net, com or other "wired" words in your company name might be a bad idea.
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What Makes Google Like Your Website?
Why does one website do better on Google than another? Doug Stewart, president of DSC Web Services, explains how in simple, non-technical language.
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Positioning & USP: Powerful Ways To Name Your Business Right
Are you trying to name your business? If so, the most important thing you can do is make sure . . .
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Is Your Company Name Interfering With Your Efforts to Build the Business?
What happened to all those "Computer Doctor" stores you used to see advertised?
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