Naming Your Business: The Power of Animals

If you're having a tough time naming a business or product, try putting an animal in the name. The animal should visually represent characteristics that you want to highlight in your product or service.

For example, if you want to show visually that your business offers fast service, use a cheetah or a road runner in your name. That is why we named a fast and powerful shopping cart solution Fast Cat Carts.

The other thing about naming a business is making a stand up front and deciding that your business will have certain qualities. Then when you name the business, it makes it easier to highlight those qualities. It makes you stand out from competitors. What's the better name, Jerry's Dry Cleaners or Lightening Fast Cleaners?

SIDENOTE: ANIMALS IN ADVERTISING

Some of the most memorable advertising campaigns involved Charlie the Tuna, Tony the Tiger, and more. One of the kings of this type of advertising was Leo Burnet.