Thursday, December 01, 2005

Beware of the "After-Seminar-Nothin-Happens-Syndrome"

Last month I shelled out a few thousand dollars for a 3-day marketing seminar. This seminar was jam packed with great info on marketing information products. I rubbed elbows with several marketing superstars and lots of marketing-superhero-wannabes. Plus I took a legal pad full of notes (besides the materials given out as part of the deal).

After most seminars people are excited and motivated for a day or two and then the magic wears off and you're back at your daily grind. Part of the problem with the "after-seminar-nothin-happens-syndrome" is that once you go home, you have no one but yourself to hold your toes to the fire. You don't have a support group of others cheering you on and helping you implement.

This time I did something to make sure I profited from the cash I invested in this seminar.

Between speakers - DURING THE SEMINAR - I was talking to another seminar attendee at the bar (of all places). After a beer or two, we decided to start our own mastermind group. This group is made up of other seminar attendees. We're talking to each other every month. We're making sure that everyone is implementing the good stuff we learned in this seminar. We're making sure that our businesses grow and that the information we learned doesn't disappear.

The key here is to take action immediately in order to make sure you implement and keep implementing the week after. The month after. The next year after. Don't let the books, information and knowledge that will help you grow collect dust. Find little ways to help you hold your toes to the fire.

That's my thought for the day. On that note, here's one of my favorite quotes on the subject:

Teddy Roosevelt"The credit belongs to those who are actually in the arena, who strive valiantly; who know the great enthusiasms, the great devotions, and spend themselves in a worthy cause; who at best, know the triumph of high achievement; and who at the worst, if they fail, fail while daring greatly, so that their place shall never be with those cold and timid souls who know neither victory nor defeat." - Teddy Roosevelt

Take action now and start implementing so that you aren't one of those "cold and timid souls." I wish you all much success . . .

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