12 Commandments of Naming Rules or commandments according to Hal Meyer for naming products or businesses. Click here to download >>
Buy Any Other Name "What do you call a column about marketing?" Writer asks naming companies to name column. Somewhat humorous account of the process of naming and naming consultants Click here to download >>
Companies Resurrect Abandoned Names Excerpt - "Naming experts say the explosion of e-commerce start-ups and technology spin offs in the late '90s has create a run on the English language, forcing young companies to . . ." Click here to download article >>
Finding that Just Right Name Excerpt - "Choosing a business name is the first and most important step any small company can take. How will the name look on the sign above the door? How will it stand out in the Yellow Pages and where . . ." Click here to download >>
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Making A Mark Washington Business Journal article on branding. Writer interviews branding experts and discusses the process of  naming companies. Click here to download >>
Man's Search for Meaninglessness Excerpt - "What's in a name? Ideally nothing but the connotations your company gives it and about 40 grand, give or take." Click here to download >>
Naming Your Business Discusses the rules for naming different types of business structures (LLC, sole proprietorship, S corporation, etc) Click here to download >>
New Media Company Names: Part Puzzle, Part Shorthand, All Jargon New York Times article on trends in naming new companies. Click here to download >>
Play the New Name Game Excerpt - "A record number of U.S. companies - 87% - introduced a new name for a product, service, or division within the last two years, according to a new survey." Click here to download >>
The Brand Name Game CNN article discusses brands and branding. Also touches on inadvertent advertising and sales spikes. Mentions sales spikes of "Tickle Me Elmo," Courvoisier and Addidas.  Click here to download >>
Tune That Name Excerpt - "When it comes to their corporate identities, upstart telecom competitors are shifting gears, moving away from geeky initialisms and technology-driven bits and pieces like "net" and "com" and moving toward . . ." Click here to download >>
What Is Branding? Article discusses brand integration and what it really means. Click here to download >>
What's In a Name? US News article discusses naming snafus of the past and the difficulties of naming businesses and products today. Click here to download >>
Wired Words Wearing Thin Discusses using tech, net, com or other "wired" words in your company name might be a bad idea. Click here to download >>

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